webmaster on June 29th, 2009

If you think of it, today’s highest-earning blogs didn’t reach their coveted spot by accident.  Instead, they made the most of the resources and tools that were available to them.  And if you think that successful blogging is all about working on the right marketing strategy and coming up with good posts, then you’re missing out on one of the more basic things that make a blog work:  its niche or general topic.

Some niches are definitely going to get more attention than most and are a good base to start from if you want to make money blogging.  But which topics are these, and why are they so popular?  Take a look at the list we compiled below, and see if any of today’s biggest niches hold any appeal for you:

1.   Technology

In a world where technology has become a major force in daily living, the demand for information about the latest gadgets and digital innovations is going higher and higher.  It’s exactly this demand that tech blogs like Engadget and TechCrunch are trying to answer to, and boy, do they answer it well.  Both blogs are some of the highest-earning today, and are showing no signs of slowing down their readership base.

2.  Politics

If you think that most people are generally apathetic about political issues, the current statistics on blog readers will surprise you.   Blogs that offer political commentary (such as Huffington Post) earn big bucks, with people flocking to them to read up on what’s going on with the world’s leaders and states.  If your interests are angled towards this niche, why not start your own blog on politics and current events?

3.  Entertainment

You can accuse them of being trashy, superficial, or malicious, but the most opinionated blogs that focus on celebrities and Hollywood culture reel in an impressive lot of money.  It’s no wonder, if you think of it:  a lot of people are secretly drawn to gossip, especially when it’s about celebrities and public figures.  Just look at Perez Hilton and Go Fug Yourself, where celebrities are often poked fun at, praised, or vilified.  You don’t even need to be as acidic or sarcastic as these bloggers are – all you have to do is write about whatever counts as a post about Hollywood or celebrities, and you can just go on from there. 

4.  Personal Blogs

Sometimes, when it comes down to it, what you really want to talk about is yourself, and nothing else.  No politics, no showbusiness – just yourself.  And when done just right, a highly personal blog like TuckerMax.com can churn out as much revenue and attract more profit than its professional counterparts.  Try to  make your entries as interesting as possible without sacrificing wit and intelligence.  Oh, and a little controversy never hurt anyone.

In the end, the right niche for your blog is one that you’re most interested about, and which you feel strongly for.  There’s no use blogging about something – no matter how lucrative it is – when it isn’t something you care much about.  Remember, too, that your chosen niche is only a fraction of what makes your site special, and that hard work, dedication, and a solid business sense are just as important in ensuring your blog’s success.

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